This helps prevent scalpers from grabbing up large quantities of tickets. Cap the number of tickets available for purchase per “household” so you can ensure more tickets get in the hands of real attendees. Protecting your event from ticket fraud, including scalpers, begins with taking smart precautions at onsale.
Here’s what you can do to ensure that legitimate tickets get into the hands of deserving event-goers - without compromising the attendee experience: 1. And you’ll want a partner who balances taking fraud-prevention measures seriously while maintaining a focus on user experience to avoid losing sales. You’ll need a platform that you and your attendees can trust. And this starts with your ticketing partner. This means that it’s more important now than ever to take fraud seriously. Not surprisingly, the problem is much more prevalent in the online ticketing industry - data from online ticketing merchants show that fraud rates are nearly twice as high in digital tickets than in physical tickets. The last thing you want is for excited attendees to show up on event day with fraudulent tickets.Įvery year, ticket fraud affects nearly 5 million people who buy tickets to live events.
Beginning months before tickets even go on sale, you’re crafting the perfect promotional strategy, nailing down venue logistics, and creating an onsite experience that that will blow attendees away. You work tirelessly to create a sold-out event.
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